Together we can push the boundaries of possibility
What new performance gains could be uncovered by working with elite athletes, scientists and other experts at the extreme edge? This question motivated the creation of Hour 7 by team founders Michael Stocks and Dom Ashdown. Now we aim to:
Work with athletes in their pursuit of the incredible.
Undertake projects and adventures that expand our knowledge of human endurance.
Make what we learn available through technology and other performance solutions.
Do cool stuff because we can.
Hour 7 is the point in a race when the mental aspect of running becomes as important as the physical. Strong legs alone won’t get you through that seventh hour; for us it has come to symbolise an athlete’s willingness to go beyond the normal realms of sport in their pursuit of the extraordinary. You have to desperately want to discover something about yourself when you cross this barrier, no matter how far you’re running. It is that spirit of self-discovery that is at the heart of Hour 7.
Our team symbolises challenge and effort, as we strive to discover just what we are capable of. We all battle with many unknowns as we pass through that seventh hour; as a result, the scientific investigation of what makes us better athletes is a key element of our mission.
If you find yourself running through the seventh hour – in life or sport – think about what it means to you and why you’re taking this almighty step into the unknown. Chances are it means some of that to us too.